Bridget Bidlack is an accomplished product leader with deep expertise in digital marketing. She’s had a diverse career, holding technical and leadership roles at large corporations, including, IBM, Microsoft & Experian, as well as innovative startups such as Bluestreak, [x+1] & Movable Ink. Throughout her career, Bridget has delivered enterprise products with exceptional customer experiences and company value. She’s an enthusiastic leader accomplished in scaling and building high-performance teams through organizational design, recruiting and developing top talent. Bridget lives in Westport, Connecticut with her husband Jonathan and two sons, Stone and Keegan. Outside of work she enjoys spending time with her family, gardening, hiking and traveling.
Bridget currently holds the position of senior vice president of product at Movable Ink in New York city where she leads the ongoing vision and development for Movable Ink’s Intelligent Content platform. Well recognized as both a technology and business leader, she was named one of the “Most Influential Women in the Bay Area” by the San Francisco Business Times in 2015, and one of “12 stars of ad tech who are building the future of the industry” by AdWeek in 2014. Bridget holds an MS in information systems science from Salve Regina University and a BBA in business computer information systems from Hofstra University.
WITH GROUPS CREATING PROGRAMS TO ENCOURAGE FEMALES TO CONSIDER STEM, WHAT IS THE BIGGEST BARRIER TO ENTRY THAT IS STILL PREVALENT TODAY?
Early in my career I was fortunate to have several female managers and leaders, and even worked at a small tech company with a female CEO. These women were great role models, gave me sound advice and encouraged me to pursue my dreams. These experiences served me well as more and more in my career I found myself working with male dominated teams and companies.
Fortunately, the companies I’ve worked for recognize the value in growing female representation in STEM roles and on the executive team. But, even the companies with the best of intentions weren’t able to pull this off. Often times the majority of candidates, especially for STEM roles, were often males and there were not many, if any, qualified females. This feeds into the cycle of continuing to have a male dominated STEM discipline. If more females saw other females in STEM roles and executive positions, much like I did early in my career, then they could more clearly envision themselves on a similar path. So while a lot of programs are encouraged STEM earlier in life, we have a real challenge today in corporate America to bring equality in gender for STEM roles today.
WHAT OR WHO INSPIRES YOU?
Disruptive companies that completely revolutionize industries fascinate me. Amazon started as an online bookstore and grew to lead cloud based computing, disrupted the retail industry, made consumer facing advancements with artificial intelligence, and more. Tesla completely disrupted the auto buying industry to move forward with their product vision. They are committed to sustainability and continue to deliver ground breaking technologies in this area. I’m inspired by the leaders of companies that make their vision a reality and find better ways of working and living, even when it’s against industry and society norms.
WHAT IS YOUR PROUDEST MOMENT/ACCOMPLISHMENT?
I still clearly remember, the day our CEO announced the sale of [x+1]. We were a small privately held company with state of the art technology. I worked with incredibly smart, passionate, dedicated and fun people at [x+1]. A lot of hard work and perseverance went into building the company and products. The sale was more than just a financial transaction; it was a testament to how valuable our ideas and talent were to the industry.